Week 4, tute task, 18/08/10

This week in the lecture we discussed the history of film and how film is created for internet.

1.Where and when did usable online video start? 2004

2.In the lecture we heard about technological innovations that were used by the studios to lure audiences. (mostly to combat the popularity of TV)
What recent innovations are being used to lure us in the movies? Advertisement through television, radio, competitions, merchandise, billboards and other advertising. A recent innovation is by exploiting peoples social networking pages such as my space and face book by using spam and advertisement and linking it to one persons page and then passing it on to all of those persons contacts without there permission.
What are they luring us from? They are luring us from television, DVD and internet piracy of films in order to provoke people to go to the cinemas on opening day for box office success.

3.Are short films still being made? Yes they are still being made Why? As a form of art and expression and for the short film festivals. Who pays for them to be made? Most of the short films are independantly funded, or paid for through advertisement or some are given government grants.

4.The term viral is thrown about adhoc but what does it mean in film/movie arena? Give some examples. The term means that it is extremely popular and spread out among the internet community. Some examples of online viral videos are, 'Lazy Sunday' and 'Old Spice' (http://en.wikipedia.org/wiki/Viral_video)

5. Online video distribution isn't limited to the short film format. We are now starting to see television styled shows made solely for internet release (webisodes). Find an example of this style of content and discuss how viewing television content in this way can positively and negatively affect the viewer's experience. An example of this is the salad fingers series which is made solely to be watched online. Viewing television content in this way can negatively affect the content as people have to go out of their way to watch this as wait for it to download and can be very time consuming.